Date: Sun, 11. December 2011 08:12:32

Screengrab via YouTube That's not a typo. The CEO of Zappos, Tony Hsieh, has made headlines before with his incredible good treatment of Zappos employees. They get free soda, free lunches, they work ethos is amazing, everyone is made to feel valued, and it seems that no-one ever wants to leave that company. That's awesome. But Tony just went one better. After investing in a new company called JetSuite, he's taken the extraordinary step of giving his Zappos employees free flights. Here's part of the memo: "...you can see that yesterday, you could have chosen to schedule a one-way private jet flight for today (September 16) from Vegas to Carlsbad for just $499. (There was also an option to fly one-way from LA to Vegas for $499.) These discounted deals between random cities (JetSuite planes are mostly on the west-coast right now) are available to the public at these prices. But for Zappos employees, we've negotiated a special employee benefit... Instead of the discounted price of $499, Zappos employees get to fly FOR FREE. Yes, that is not a typo (and nobody has hacked my email :) -- All the SuiteDeal offers are available to Zappos employees for free. You get to fly on an entire jet (and bring up to 3 of your friends, since the plane seats 4 people) for free!" There's something to be said for this kind of generosity. In a time when employees are being downgraded, working more hours for less money, taking pay cuts and generally made to feel thankful for even having a job, Tony treats his employees like gold. And the result...Zappos becomes a stronger company and Tony profits. You really can have a win-win situation. Take note, CEOs around the world.Zappos Employees Get Free Private Jet Service. Really. originally appeared on About.com Advertising on Friday, November 18th, 2011 at 12:18:10.Permalink | Comment | Email this

Date: Tue, 20. March 2012 18:42:20

Told she was too fat to be a model, Danielle Segal shed a quarter of her weight and was hospitalized twice for malnutrition. Now that a new Israeli law prohibits the employment of underweight models, the 19-year-old must gain some of it back if she wants to work again.

Date: Tue, 13. October 2009 23:44:50

The F.T.C. must continue to closely monitor online advertising and endorsements, but regulators should focus enforcement on the advertising companies rather than individuals.br clear=both style=clear: both;/ br clear=both style=clear: both;/ a href=http://ads.pheedo.com/click.phdo?s=1b937a06dcbe91c593b015fb92888b8bp=1img alt= style=border: 0; border=0 src=http://ads.pheedo.com/img.phdo?s=1b937a06dcbe91c593b015fb92888b8bp=1//a img alt= height=0 width=0 border=0 style=display:none src=http://a.rfihub.com/eus.gif?eui=2218/

Date: Mon, 19. May 2008 21:43:17

While search advertising remains strong, there are signs that the growth in online advertising ? particularly in more elaborate display ads ? is slowing.

Date: Sun, 13. November 2011 18:12:27

Founded by David Ogilvy in 1948, the advertising agency became a leader in its field through its knowledge of its consumers; these captivating Ogilvy campaigns illustrate the company's continual ability to reach an amazing number of consumers each day. online advertisingfree online marketing Establishing its name through major brands like American Express, Ford and Barbie, Ogilvy is now lending its advertising power to a countless number of today's leading companies. From whimsical advertisements that cater to younger audiences to interactive designs that engage customers on-the-go, it's clear through looking at these captivating Ogilvy campaigns that the agency is still leading the way with fearless concepts and highly inventive ideas. Implications - Consumers are attracted to advertisements that feature an attention-grabbing element. Companies could focus on pushing the limits on creativity for their campaigns in order to increase the level of attention they generate on the market.

Date: Tue, 15. May 2012 23:35:01

DETROIT/SAN FRANCISCO (Reuters) - General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public. While GM gave no specific reason for dropping Facebook ads, a source familiar with the automaker's plans said the company's marketing executives decided Facebook's ads had little impact on consumers. While GM's decision could be an exception in the advertising world, it marked the first highly visible crack in the Facebook strategy, said Brian Wieser, Internet and media analyst at Pivotal Research Group. ...

Date: Thu, 2. October 2008 20:57:09

Anheuser-Busch is rolling out a $50 million advertising campaign for Bud Light playing up the beer's "drinkability," trying to set the brand apart.

Date: Wed, 13. July 2011 08:14:27

Screen grab via Swiss Chalet Well this is really disappointing. When I wrote about the great, and final, idea from CP&B for Burger King's Whopper, I was genuinely excited by it. And I finished the post with this little gem - "it's original (I don't personally recall a dedicated channel for one product, running 24/7)." Now, I don't have eyes and ears everywhere, so I did believe the idea was original. Thankfully, several readers wrote to me and pointed out a beautiful piece done by Swiss Chalet that was launched in February of this year. And just like the Whopper channel, Swiss Chalet had a dedicated channel where you can view the spinning meat 24/7. You can read more about it here, and see the spinning chickens yourself right here. Or watch them on TV if you have Rogers cable. They're on channel 208. Is it a pure coincidence? Maybe. But here's what I am thinking. First, the Swiss Chalet work is relatively unknown and was featured on a much smaller network than DirecTV. Second, it makes way more sense to feature a rotisserie 24/7 because that's how the food cooks. You watch the spinning chickens in the deli and they look succulent. The Swiss Chalet work even comes with the sizzle of the meat cooking. By contrast, the Whopper sitting there spinning 24/7, while really fun, doesn't make nearly as much sense. The longer it sits there the older and staler it gets. Third, if you watch long enough, you get a coupon for Swiss Chalet. Hmm, sounds familiar right? Fourth, nothing clips under the radar at CP&B. They are known for being huge consumers of pop culture and other advertising, so the idea that no-one at CP&B knew about this channel is a little tough to swallow. And finally, CP&B knew that this was their last piece of work for BK. Not only did they want to do something really memorable and newsworthy, but if it blows up in their face (like being a rip-off) then so what? I was thinking of pulling the original article praising the Whopper idea, but I am leaving it up for context. But I do want to say thanks to everyone who wrote and pointed it out, and I hope this makes amends. What a sad way to depart the account. The swan song has become a poor cover version.Whopper Lust a Whopping Rip-Off! originally appeared on About.com Advertising on Monday, June 20th, 2011 at 13:23:13.Permalink | Comment | Email this

Date: Tue, 2. March 2010 15:27:30

LeadInternet.com is selecting a top real estate agent or broker to prominently appear on each page of their established city-specific real estate sites. (PRWeb Feb 24, 2010) Read the full story at http://www.prweb.com/releases/real-estate-agent/advertising/prweb3632224.htm

Date: Fri, 11. March 2011 08:10:12

Image courtesy of Americanistadechiapas Superbowl XLV is just around the corner. Bets are being made, beer is being bought by the tanker, and the ads are ready to be presented to an eager audience. So eager, in fact, that some advertisers have decided to put them out early. Why? Well, in this era of open channels and advanced screenings, why not? I think it's interesting that the Superbowl ads have become more of a spectacle than the game itself. It's certainly the prize for any creative working in advertising. A Superbowl spot has a guaranteed, captive audience, a killer budget (we're talking millions of dollars) and the ability to tap into huge celebrities and massive brands. All too often, the ads just aren't worth the hype. Sometimes, they're outstanding pieces of entertainment. Occasionally, they actually do their job and sell some product! This year, some of the major clients putting their hats in the collective ring include Go Daddy, Motorola, Cars.com and, of course, Budweiser. If you can't wait until Sunday, here are some of the spots currently sneaking out onto the mass market via YouTube and other websites. Enjoy. New Volkswagon Beetle (Agency: DeutschLA) Volkswagon - The Force (Agency: DeutschLA) Go Daddy (Agency: In House) Motorola XOOM (Agency: Weber Shandwick) Cars.com (Agency: DDB Chicago) Budweiser Sneak Peak (Agency: Independent Anomaly) Superbowl 2011 Ads Are Already Online originally appeared on About.com Advertising on Wednesday, February 2nd, 2011 at 00:09:42.Permalink | Comment | Email this