Date: Tue, 17. January 2012 08:38:27

Online advertising has been incredibly successful, but its success has mostly come from direct-response advertising.

Date: Tue, 31. January 2012 01:11:44

Online advertising is a fast-growing source of revenue in the advertising industry.

Date: Wed, 18. January 2012 08:12:11

It's the last day of 2011, so I looked back on the archives and bring you my very own top 10. I think they're worth a read, or a re-read in this case. Cheers everyone. Don't Ever Be Tempted to Use Puns Avoid the Puppets, Deal with the String Pullers How to Create a Flyer How To Do Good Radio Advertising The Six Basic Rules of Billboard Advertising How To Make a Successful Viral Video What Advertising Creatives Can Learn From Columbo How to Write a Creative Brief Changing Beliefs Vs. Changing Behaviors What To Avoid When Assembling a Spec Portfolio Some of My Favorite Posts of 2011 originally appeared on About.com Advertising on Saturday, December 31st, 2011 at 11:14:56.Permalink | Comment | Email this

Date: Fri, 14. October 2011 23:22:55

We recently sat down with Frank Holland, VP of online advertising for Microsoft, during Advertising Week in New York City.

Date: Tue, 13. January 2009 15:29:14

One of the most common and most difficult questions you'll have as a budding freelancer in the advertising industry is how you should set your freelance advertising rates. Now there's...

Date: Sun, 27. June 2010 21:13:39

THE global advertising industry is on the rise, if the mood of this year's Cannes International Advertising Festival is anything to go by.

Date: Mon, 10. August 2009 07:49:58

Microsoft is to sell its digital advertising business Razorfish to French advertising company Publicis.

Date: Sun, 22. August 2010 21:54:49

Written on 8 May, 2009 at 20:32 in Advertising Agencies viewed 395 times R.J. Dale Advertising & Public Relations Inc.

Date: Wed, 2. December 2009 14:05:48

You're probably used to seeing highway billboards advertising products. Now one Brown County billboard is advertising for your help in catching criminals.

Date: Fri, 25. February 2011 08:30:37

Image courtesy of Joi Alex Bogusky, former Chief Creative Insurgent at Crispin, Porter & Bogusky, has said often that fear is the mortal enemy of creativity. His new project, Fear Less, is focused on that. He has also said that we need to be fearless, as copywriters, art directors, account planners and so on, in order to do the best work possible. That's all great in theory. But this is 2010. The economy is still in the tank, jobs are scarce and lay-offs, especially in advertising, are common. It's easy enough to be fearless when you have a few million bucks in the bank, but is that same attitude even possible for the average advertising professional? In my opinion, it's tough. Very tough. With a family to support, having no fear of losing your job or upsetting the client is not smart. No one is bulletproof, and everyone has a breaking point. Putting any ad, whether it's a radio spot, billboard or direct mail piece, ahead of putting food on the table and paying your mortgage, is just a complete failure to recognize real priorities. Of course, it is important to have standards, but not at the cost of your livelihood. So, if you do find yourself adopting Bogusky's "fear less" attitude, remember to keep some perspective. Bogusky can be fearless because he has a huge financial safety net. Yes, he built it by being fearless, but as he was building it he compromised on more than one occasion. Use your head. Be a good advertising professional, but be practical. It's no use having no fear if you have no job.Can Advertising Employees Really Be Fearless in This Economy? originally appeared on About.com Advertising on Wednesday, November 17th, 2010 at 00:40:38.Permalink | Comment | Email this